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The intent is to provide players with a sense of pride and accomplishment

    The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
    
    As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
    
    We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
    
    Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

    History of the most downvoted comment on Reddit

    The copypasta was from a response by the EA Community Team on Reddit towards another person’s post on the aggressive monetization in Star Wars: Battlefront. During that time, the game was one of the most hyped entries of the year as it was a new IP set in the Star Wars universe and developed by DICE the developers behind the Battlefield series. However, many players were left angry and disappointed when iconic character such as Darth Vader are gated behind expensive paywalls or extremely grindy progression system.

    Hence someone made a post criticizing EA which lead to the “sense of pride and accomplishment” response and the drama ensued.


    You committed the ultimate cardinal sin

      This was a response when a dev of Apex Legends called the majority of their players freeloaders and asshats.
      PR team and devs, well done. You have alienated your playerbase.
      
      You committed the ultimate cardinal sin, you got personal. You, as a team of professionals trying to make money, got personal. You got personal and decided to insult your playbase, calling us "ass-hats" and "freeloaders". Not a wise move.
      
      We won't forget this. You've set a new tone for the kind of interaction we'll be having with you. It's a cold one. One where there aren't any illusions about the reality of the situation. Previous notions of "family" are dead. We are mere consumers to you, and that is obvious.
      
      You have chosen to bring in a new era of hostility and bitterness. Well done. Great PR move.

      History of the copypasta

      The copypasta was from a response when an Apex Legends developer called someone on the Apex subreddit an asshole. The original post can be found here.

      Good. You opened this message.

        Good. You opened this message. This isn't actually asari military command. They're busy tending to what's left of their planet.
        
        So you survived our fight on Thessia. You're not as weak as I thought. But never forget that your best wasn't good enough to stop me. Now an entire planet is dying because you lacked the strength to win. The legend of Shepard needs to be re-written. I hope I'm there for the last chapter. It ends with your death.
        
        -KL
        The copypasta came from a message by Kai Leng titled "Evacuating Thessia"
        From: Asari Military Command
        
        Good. You opened this message. This isn't actually asari military command. They're busy tending to what's left of their planet.
        
        So you survived our fight on Thessia. You're not as weak as I thought. But never forget that your best wasn't good enough to stop me. Now an entire planet is dying because you lacked the strength to win. The legend of Shepard needs to be re-written. I hope I'm there for the last chapter. It ends with your death.
        
        -KL

        Response

        Dear Kai Leng,
        
        You are the strangest girl I know.
        
        Sincerely,
        Commander Shepard

        Ok so I did a thing and it escalated (quickly)

          Ok so I did a thing and it escalated (quickly)
          
          So I was hanging with this girl, we’ll call her Lina, and we were flirting back and forth. Then I got close and whispered something in her ear and she said, “if you get that close again I will kiss you.” I obviously got close again thinking she was being dramatic, she kissed me and then we started to make out.
          
          She stopped and asked if I wanted to go farther and then we went to “the sex spot” and continued where we left off. We continued to make out, I started to feel her up. Then one thing led to another and I fingered her. Then we had to get to our college class so we had to wrap it up.
          
          No need to give advice or talk about it. I just needed to tell somebody, anybody really. (Thank you for reading and have a nice day)

          Australia is not real.

            The real reason you can't invade Australia is because it doesn't exist. Australia is not real. It’s a hoax, made for us to believe that Britain moved over their criminals to someplace. In reality, all these criminals were loaded off the ships into the waters, drowning before they could see land ever again. It’s a coverup for one of the greatest mass murders in history, made by one of the most prominent empires.
            
            Australia does not exist. All things you call “proof” are actually well fabricated lies and documents made by the leading governments of the world. Your Australian friends? They’re all actors and computer generated personas, part of the plot to trick the world.
            
            If you think you’ve ever been to Australia, you’re terribly wrong. The plane pilots are all in on this, and have in all actuality only flown you to islands close nearby – or in some cases, parts of South America, where they have cleared space and hired actors to act out as real Australians.
            
            Australia is one of the biggest hoaxes ever created, and you have all been tricked. Join the movement today, and make it known that they have been deceived. Make it known, that this has all just been a cover-up. The things these “Australian” says to be doing, all these swear words and actions based on alcoholism, MDMA and bad decisions, are all ways to distract you from the ugly truth that is one of the greatest genocides in history. 162,000 people was said to have been transported to this imaginary land during a mere 80 years, and they are all long dead by now. They never reached that promised land.

            Fellatio and cunnilingus are NOT equitable: One is a helluva lot more difficult than the other!

              The human penis was so perfectly created for sucking, it's literally the design-prototype for the popsicle. That's why it's so easy & straightforward. In fact, you can even do it while playing Mario Kart.
              But cunnilingus requires a singular, uni-task commitment, cuz you're basically snacking on an open wound. There's no watching Netflix or doing ANYTHING else when you're going down on a woman: Your head is buried, like a frightened ostrich. If you're lucky, you can still hear the stereo. So trading one for the other is totally unfair for the guy!
              
              I say, 3 fellatio = 1 cunnilingus. That's a fair trade. (I'm also open to nontraditional trades, like something Bobby Bonilla's agent would think of: 1 fellatio + 1 sandwich + 1 nap = 1 cunnilingus.)