Its from the kickstarter campaign for The Bazaar a digital deckbuilding game in Indiegogo.
The Bazaar is neither Pay to Win nor Pay to Play. The Bazaar is truly Free-to-Play. The biggest pain point I wanted to solve for card game players is the pay-to-win model. In my game, you start the game with a couple classes unlocked. Those classes have all the cards in the game for them. Your class is just as balanced as any other. As more classes get introduced to the game, you’ll have the option of unlocking them, either by spending money or in-game currency. If you feel like giving The Bazaar a try, you won't have to feel like you're starting over from scratch and giving up the investment you've put into other card games. The game board itself will also be customizable with themes and contraptions, and all cards will have golden or alternate art versions. Most of the revenue will come from cosmetics- think of it monetizing like a traditional MOBA.