The intent is to provide players with a sense of pride and accomplishment

History of the most downvoted comment on Reddit
The copypasta was from a response by the EA Community Team on Reddit towards another person’s post on the aggressive monetization in Star Wars: Battlefront. During that time, the game was one of the most hyped entries of the year as it was a new IP set in the Star Wars universe and developed by DICE the developers behind the Battlefield series. However, many players were left angry and disappointed when iconic character such as Darth Vader are gated behind expensive paywalls or extremely grindy progression system.
Hence someone made a post criticizing EA which lead to the “sense of pride and accomplishment” response and the drama ensued.