From a response by u/dazedan_confused to another user asking for context on the Sports Direct mug.
Picture the scene. You're at a sports store. You've got your gym gear, a bag, some accessories, some cut price clothes, even some oversized umbrellas that scream "I play golf", even though they're impractical outside of the course.
You're sure you have everything, but you just feel... Empty. What is it? Are you lacking a football, placed conveniently in the "Parent doesn't want kid to cause a scene, so fuck it, just get it to shit him up" section of the store? Is it a set of colouring pencils? Is it a fucking massive calculator that belongs to a giant in the 90s, emblazoned, ever so offensively with the sports direct logo?
And then.... It hits you. Behind the staff at the checkout. Time stands still. Everyone around you fades out of irrelevance. It starts glowing. "Hello", it sings, "Is it me you're looking for?"
My friend, you have just seen it. The chalice of champions. The cup of conquerors. The mug of monarchs. My friend, your eyes have been blessed with a mug that defies your expectations. It's so far away, but it looks like it's closer. Your mind boggles; it's next to items that seem disproportionately smaller, or it is disproportionately larger. It's confusing, what is this? And why is it out in the wild?
That, my friend, is a Sports direct mug.
Do we know how much it holds? Who knows. Is it healthy to expect to drink that much of any beverage? Almost certainly not. However, you don't care. You occupy the right percentage of the earth, you want to stand out among those pint 250ml drinkers. You have too much taste to buy a Humvee, but you want it's mug equivalent. You *want *to take up the space in the cupboard. You want to restrict the places your mug can go. You want people to be impressed by how much coffee you are drinking. You want everyone's eyes to be drawn to you in the 10am meeting. You want the Sports direct mug.
And if you think you have the willpower to refrain from buying one, my dear friend, you're about as naive as a flipped evian. You may be able to show restraint, but it'll find you. In the office. At a neighbour's house. In the garage. It knows where you live, and it wants to know why you didn't take it home.
You don't just drink in a sports direct mug. You invite your tongue to swim in a sports direct mug.