I'm not sure what kind of astroturfing bullshit is going on here, but this is the worst thing to ever call itself shoegaze. It is generic metalcore/post hardcore with tons of cheesy reverb to make it sound like post rock. It sounds like the metalcore and "post hardcore" we had to put up with everyone liking in high school, it's scene kid music. It sounds like a thousand things I've heard before, and every other "shoegaze" band ruining the scene in the last five-ish years. It isn't music for people who like Swirlies and MBV, it's music for people who like Deftones and Black Veil Brides, Avenged Sevenfold and Disturbed, As I Lay Dying and I Set My Friends On Fire. When I talk to other shoegazers we spend a lot of time complaining about music that sounds like this. My band can't even call itself shoegaze, because everyone immediately judged us and thought we sounded like one of these bands. If you even say the term shoegaze to someone now, they cringe like it physically hurts them because this stuff is so hated and reviled. It is considered the most cliche, played out, and cheesy thing that is happening right now